Seven Tenths Australasia

The Scuba Divers clothing Co.

No Diver could have failed to notice the recent proliferation of so many new Dive-related apparel brands over the past couple of years, least of all UK-based company SEVEN TENTHS. Established in 1994 and widely regarded as the brand that brought Surf-style clothing to Diving, Seven Tenths has been credited as the inspiration behind many of the younger contenders and could arguably be held responsible for kickstarting a whole new aspect of the global Dive scene; diver lifestyle clothing, aka Divewear.

The distinctive designs and durable quality of the products has earned Seven Tenths a reputation as a trusted brand that stands apart from the crowd. Classic T-shirts designs such as "DEPTH ROW", "SOMEDAY WE'RE ALL GONNA DIVE", and "INNERSPACE INVADERS" coupled with the companies ability, through it's brand image and marketing, to conjure up the dive/travel experience has led to a enviably loyal following among Divers, and a customer base spanning across all nationalities, age groups and diving disciplines.

With official campaign T-shirts produced in the past to raise funds for organisations such as The International Year of the Reef, The UK Marine Conservation Society, UNESCO's international Year of the Ocean initiative and the Surfers Against Sewerage Campaign for Clean Seas, to name but few, it's clear that there's more to Seven Tenths than just cool designs, This is authentic Divewear from a company that has Divers interests at heart.

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