Listing Points Explained

Points system for underwater.com.au

We wanted a fairer and more flexible way to reward businesses that would like good exposure on the site but don't have huge advertising budgets. With this in mind, we developed the points system. You can upgrade a short listing which only gives limited exposure to a full mini-site listing just by offering discounts and creating a link back to underwater.com.au from your website - so we promote you, if you promote us.

Listings are ranked in the directory by how many points they have so more points means better featured listings, more enquiries and more sales. We also have a threshold for what points enable as shown in the table below.

Feature: Short listing (0-49 points) Standard listing (50-199 points) Premium listing (200+ points)
Business name
Business location
Direct online enquiry form
Full mini-site with logo, photos, description, services, facilities, etc
Direct link to own website
E-mail Link
Listing priority over short listings
Listing priority over standard and short listings
Inclusion as random featured operators on home page
Option to include marketing information in underwater eNews
Possibility to add extras to mini-site (downloadable specials, catalogues in pdf form)

Remember only PREMIUM LISTINGS (200 and more points) include placement throughout the rest of the site as featured operators/businesses and related content. Which means if someone is reading a story on Bali and you are an operator with 200 points or more YOU will be part of the featured operators on the right.

FREE short listings are not available for accommodation operators, dive wear, events, expeditions or underwater image makers - you will need 50 listing points minimum - and be exposed with a full mini-site.

How do I gain listing points?

You can buy listing points in the underwater shop and we also award points for discounts you give to underwater card holders, for prizes you give away in our draws and photo comps, for links to us from your own website and.

Offer discounts to underwater cardholders

We reward businesses with extra listing points for being generous to our underwater card holders. Please remember that cardholders must book in directly with you to receive these bonuses. These points will be valid for as long as your discounts are offered.

screenshot of discount section of listing page

Discounts are flexible and it is therefore hard to define what offer gets how many stars. We encourage to be creative with discounts or using added value (like FREE digital camera hire with 5-day diving package).

As a general guideline, a free T-shirt or other minor discount like 10% off tank hire will get one star. An across the board 10% off all products and services is generally worth 3 stars. To get 4 stars or more you have to do better than 10% or add some extras.

Contribute prizes

a selection of prizes

By contributing prizes to our members prize draws or our annual photo competition you will not only feature in our promotions across multiple types of media, but ill also get additional listing points which will increase your exposure in our directory too. These points will remain valid until prizes are drawn/awarded.

Link to underwater.com.au

Once you have linked your page(s), let us know, so we can award the listing points. Points are valid as long as you keep your link to us active (we check link backs on a regular basis).

Buy points

Buying points in our convenient packages; Premium (200 points), 150 Point Boost, 100 Point Boost and Standard (50 Points) are the simplest ways to tune your positioning on underwater.com.au

Non-profit Environmental Organisations and Dive Clubs

50 free points indefinitely which means you will always have a free mini-site. All you need to do is check your contact details on a regular basis.

Features

Underwater Card 2